This Cookie Policy explains how BetMGM utilizes cookies, web beacons, pixels, and similar browser storage technologies when you visit our website.
1. What Are Cookies?
Cookies are small text files placed on your computer or mobile device when visiting a web portal. They allow web applications to recognize your browser, remember user settings, enable secure session authentication, and deliver tailored promotional experiences.
2. Categories of Cookies We Use
BetMGM employs several categories of cookies to maintain optimal web functionality:
- Essential / Strictly Necessary Cookies: Critical for portal navigation, SSL session encryption, state geolocation compliance, and secure user log in.
- Performance & Analytics Cookies: Gather aggregated data regarding traffic patterns, error occurrences, and loading speeds to continuously improve platform performance.
- Functional Cookies: Remember custom user preferences, localized state gaming selections, and language settings.
- Targeting & Promotional Cookies: Help deliver relevant promotional campaigns, such as special deposit match offers, and track conversion events across affiliated platforms.
3. Third-Party Analytics
We utilize trusted third-party analytics tools (such as Google Analytics and Bing Webmaster Services) to evaluate user interaction and page responsiveness. These tools collect anonymized IP data and page activity to assist us in optimizing content layout.
4. Managing Cookie Preferences
Most modern web browsers allow you to manage or disable cookies through browser privacy settings. However, disabling essential cookies may impact web portal performance, login functionality, or location verification required for legal state gaming.